• Melanie Evans

Why You Need a Digital Marketing Savvy Real Estate Agent

Let’s face it: businesses in the 21st century are nothing without digital marketing. And real estate companies are no exception. Real estate is all about sales, and sales falls under the marketing umbrella. That’s why it’s crucial to pick an agent who is not only familiar with digital marketing but also skilled in it.


Real Estate and The Digital Age



The sale of a Waterloo Region home is impossible without people knowing the house is on the market. How do agents get the word out? They can list your home on the MLS and stick a “For Sale” sign in front of the home, but if this is all they’re doing, your home will not get sold as fast as it could – or should – be.


If you’re interested in buying a house, where are you going to go first? The internet. So if you want your home sold fast, you’ll want to develop a good presence in there fast. A great MLS listing helps, but given that there will be lots of others competing with yours, you will need to find other ways to help yours stand out. Or rather your agent will.


Social media marketing, email marketing, text marketing, content, lead generation, and paid ads are all major digital marketing tools that your agent should have in their vocabulary.


They should be proficient enough in digital marketing and social media to not only be familiar with current trends but also be able to incorporate them into a marketing campaign that will get your house sold.


What to Look For in Your Real Estate Agent



So if digital marketing is so important, what should you be asking your agent to make sure they are strong enough in it for you? Here are some basic pointers to get you started.


Stalk their social media profiles. How do they present the homes they’re selling? Do they include videos, graphics? What is the quality of these graphics and videos? How do they describe the home?


Do they have a strong following on social media? Do their posts engage you personally? Do they offer advice, via a blog? Do they engage on social media?


Look at competing real estate agents’ social media profiles and websites. Are they doing something more effective than what others are doing?


Talk with your agent about their marketing strategy. Do they seem like they’ve given marketing a lot of thought? Do they have a structure or strategy to their marketing? If so, what does this strategy look like?


Ask them how digital marketing will play into their marketing strategy. Are they knowledgeable about current digital marketing trends? Do they understand the role of digital marketing in real estate?


Ask them what digital marketing tactics they think are the strongest in selling a home. Does their answer make sense to you?


Ask them what they will do to maximize the exposure of your home. Do they focus on digital methods, such as cold emails, calls, texts, newsletters, virtual tours, ads, social media posts, and so on? Do they have a diverse knowledge of marketing, including content and SEO to boost search engine rankings?


Overall, a real estate agent who is illiterate in digital marketing will not go very far. When looking for the top real estate agent in Waterloo, you should have a strong emphasis on digital marketing in your interviews.


Your real estate agent should be the expert in getting your house seen, so get your money’s worth. Do some research on digital marketing and put your agent to the test. Their marketing strategies are the ones that will ultimately get your house sold.


How Team Pinto Does Digital Marketing



Team Pinto are well versed in digital marketing. We’ve made it our business to keep up with – and stay ahead of – the digital marketing and social media best practices and trends that will get your home noticed, and sold, fast. The fact that we have become fascinated by the many facets of digital marketing helps a lot, and we devote extensive time and resources to ensuring we are up to date.


We have one of the top rated real estate blogs in the Waterloo Region and beyond. And we have been investing in SEO for our primary website for a decade, so we know our stuff there too.


Each of our Waterloo Region home listings is accompanied by professional photography and copy, and a high end marketing video is created - often using some cutting edge drone photography, as well. Below is a single example. You can see many more on our YouTube channel.



That's not all we make use of video for either. We offer video based real estate education and market updates that we have even won awards for! Here is one of Aron's:




Want to learn more about Team Pinto’s approach to digital real estate marketing, and our services in general? Contact us today. We’ll be happy to answer any and all of your questions! You can also visit us on Facebook , Instagram, YouTube or LinkedIn.

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