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  • Writer's pictureTeam Pinto

Bedroom Brilliance: What Buyers Want in 2023

In today's competitive real estate market, every nook and cranny of your Waterloo Region home counts—especially when it comes to selling fast and for the best possible price. You might be surprised to learn that bedrooms, often overlooked by sellers as mere "sleeping quarters," can be significant selling points.

So, how do you transform these often-neglected spaces into buyer magnets? Let's delve into what modern buyers are looking for in 2023, and how you can make the most out of your bedrooms with strategic improvements and staging.

What Buyers Are Looking for in 2023

Space and Layout

As the boundaries between work and home continue to blur, bedrooms are increasingly seen as multi-functional spaces. Buyers are on the lookout for bedrooms that can comfortably accommodate a bed, a small work area, and perhaps even a cozy reading nook. Room layout, therefore, plays a crucial role.


Well-lit rooms are always more inviting. A combination of natural light and quality artificial lighting solutions is a major plus. Buyers are looking for bedrooms with ample windows, and bonus points for those equipped with smart lighting systems.

Closet and Storage Space

Spacious, walk-in closets are all the rage. But even if you don't have one, any additional built-in storage solutions can make your bedrooms stand out to buyers in 2023.


We're living in a digital age. Ample power outlets and built-in USB ports, or even wireless charging stations, are no longer luxuries; they’re necessities.

Wellness Features

With increasing attention on well-being, bedrooms that offer wellness features, like good ventilation, air purification systems, or built-in speakers for soothing music, can give you an edge in the market.

The Common Oversight: Bedrooms as an Afterthought

It's fairly common for sellers in the Waterloo Region to invest heavily in improving curb appeal, kitchens, and living rooms, often sidelining bedrooms as spaces that "just need to be clean and tidy."

However, potential buyers look for homes that offer a lifestyle, not just a roof and walls. Bedrooms that offer comfort, functionality, and a touch of luxury can significantly elevate the appeal of your home.

Best Bedroom Improvements for the Biggest ROI

Fresh Coat of Paint

A fresh, neutral paint job can instantly refresh a dated bedroom, making it look cleaner and larger. This is perhaps the most cost-effective improvement you can make. Not only do light, neutral tones work well with most furniture, but they also allow potential buyers to easily envision how they would personalize the space.

Additionally, a freshly painted room smells new and suggests that the home has been well cared for, further boosting its appeal.


Well-kept, modern flooring not only adds aesthetic value but also signifies good upkeep. If replacing the flooring isn’t viable, consider professional cleaning for carpets and polishing for hardwood floors. High-quality flooring can serve as the foundation for the bedroom's overall aesthetic, and prospective buyers often see it as a feature that's ready to enjoy without additional investment.

Meanwhile, freshly cleaned or polished floors can not only visually lift the room but also send the message that the home has been diligently maintained.

Updating Fixtures

A modern ceiling fan, new lighting fixtures, or upgraded door handles can make a world of difference, providing that much-needed modern touch. Fixtures are like the jewelry of a room—they can either elevate it or make it look dated.

New fixtures are a relatively inexpensive change that can dramatically impact the room's style and feel. By choosing energy-efficient or smart lighting options, you're also adding functional value that many buyers now actively seek.

Enhancing Storage

Consider installing shelves, drawers, or closet organizers to fully utilize space. Even a small bedroom with smart storage solutions can wow a potential buyer. Efficient use of storage speaks volumes about how livable the space is, and built-in storage solutions can serve as a key selling point for buyers who prioritize organization.

A decluttered room with ample storage will look more spacious and inviting, potentially sealing the deal for buyers who are on the fence.

Tech Touches

Install power outlets with built-in USB ports or smart light switches to make the room future-proof. In the modern world where we're tethered to our devices, having a bedroom that accommodates this lifestyle is a big plus.

These high-tech touches might seem like minor details, but they reflect a home that’s been updated to meet today's living standards. Moreover, smart features can add a 'wow' factor that differentiates your home in the market, making it memorable to potential buyers.

Staging Bedrooms: The Final Frontier


Remove personal items, excess furniture, and clutter. This helps buyers visualize the space as a blank canvas that they can personalize. A decluttered room not only looks larger but also more inviting, offering a sense of peace and order.

Moreover, when you clear the space, you’re essentially removing any visual distractions that might hinder buyers from seeing the room's full potential.

Layering and Texturing

Adding layers to the bed with throws, cushions, and different fabrics can make it look more inviting. Textured rugs or wall hangings can also add depth to the room. These tactile elements can evoke a sense of comfort and luxury, making the room more attractive to prospective buyers.

Plus, layering and texturing can give a room character without personalizing it too much, thereby letting buyers envision their own decor in the space.

Furniture Placement

Less is more. Keep only essential furniture and place it to maximize the sense of space. If the room is small, use mirrors to create an illusion of spaciousness.

Thoughtful furniture placement can make even a small room appear larger, a key factor that can sway buyer opinion. Mirrors not only make a room look bigger, but they also reflect light, making the space feel brighter and more welcoming.

Theme Consistency

Keep a consistent color and design theme for coherence. Mismatched themes can make the room look disorganized and cramped. When a room has a consistent theme, it creates a unified and harmonious look that can significantly elevate its aesthetic appeal. This coherence can make it easier for buyers to envision how they might put their own stamp on the room without having to overhaul it entirely.

Art and Decor

A well-placed painting or a decorative lamp can be focal points that draw attention and add character to the room. Art isn't just for living rooms and hallways; a bedroom can greatly benefit from a piece that adds a dash of style or a pop of color. Not only do these elements add a level of sophistication, but they also give buyers the impression of a well-curated space, making your home stand out in their minds long after the viewing.

By taking the time to focus on your bedrooms, you not only add value to your home but also make it more appealing to a broader range of buyers. And in today’s competitive real estate environment, that’s an advantage you can't afford to ignore.

Ready to make your home the standout choice in the Waterloo Region market? Don't navigate the complexities of preparing and selling your home alone. Team Pinto has the local expertise, market insights, and proven strategies to turn your home into a buyer's dream. Contact us today to get started on achieving the best return on your investment and making your next move a seamless one. Trust in Team Pinto—your partners in turning your home-selling goals into reality.


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