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  • Writer's pictureTeam Pinto

How To Choose the Perfect Shade of White for Your Waterloo Region Home Staging Project

As we often tell Waterloo Region clients selling their home, a new coat of paint can work wonders. In the interests of maintaining as much neutrality as possible, often the paint job will involve more than a little white. White is also a great choice for home decorating refreshes in general.

However, as you will quickly realize if you walk into the paint department at any home store, there are a LOT of shades of white to choose from. And which one you opt for can make a difference that is bigger than you might ever imagine.

So just how should you make the right choice? A lot will depend on the natural light you have to work with as well as the ambience you want to create. One of the biggest goals of home staging is to create a space that is alive and welcoming, one that home buyers will be able to picture enjoying life in.

With all of this in mind, let’s take a look at some things, room by room, to keep in mind as you navigate your way through those aisles and aisles of paint chips.

In the Living Room

If there is good natural daylight: To create a lively, welcoming, family-friendly vibe, choose a cool white with a hint of orange or gold. If you want to evoke a more relaxing ambience, then add a hint of calming green, such as sage.

If there is poor natural daylight: Warm shades of yellow and gold compensate for cool light. So in the interests of making your living room feel cozy and welcoming, try using honey white or primrose white.

In the Bedroom

If there is good natural daylight: Calm greens and blues are perfect for encouraging a good night’s sleep. If this is the feeling you want to impart, choose a white with a hint of teal or moss. But for a revitalizing lift to indicate that getting out of bed in the morning will be an invigorating pleasure, opt for a white with a touch of gold, such as light caramel.

If there is poor natural light: Warm mauve and delicate lilacs are wonderful relaxing colors. To create a tranquil bedroom, choose a hue like violet white or blueberry white. But if you’d prefer a warm, sunny look throughout the day, then pick a white with tones of cream and peach.

In the Bathroom

If there is good natural daylight: To make the most of a small space, it’s best to choose a cool white such as pearl or almond. Or for an understated, contemporary look, pick one with a touch of green or blue, such as robin’s egg blue.

If you want your room to appear larger, then choose a white that tends towards a warm blue, perhaps with a hint of purple.

In the Kitchen

Good natural daylight: To create a calming effect in a busy family kitchen, it’s best to use a white with a touch of fresh pastel green or blue. But to soothe a stressed cook, add a hint of a chalky green, such as olive, to your white. If you have a contemporary kitchen and want a modern, calm look, try adding a touch of amethyst to your white.

Which White Paint Shade Should You Buy?

As we mentioned earlier, when you walk into any paint store, or even just the paint departments at stores like Home Depot, you’ll find that there are dozens and dozens of whites to choose from. So many that it can quickly become very confusing, even with the guidance we just offered. To help you, we've assembled this little cheat sheet featuring some great shades of ‘staging white’.

Du Jour

Valspar’s Du Jour is a very classic white that boasts just a hint of gray. The shade works well in any room and pairs nicely with other neutrals, pastels, or even brighter colors.

White Dove

Benjamin Moore’s White Dove is one of the company’s bestselling whites, and it’s not hard to see why. Some whites are too bright for many rooms – especially those that already receive plenty of natural daylight – but this shade is just cool enough, as it has a hint of gray that softens it. It also does not yellow when it dries, something that some white shades do.

Swiss Coffee

Another offering from Valspar, this white is an excellent choice for large bedrooms or living rooms that need to feel more welcoming. It has a nice warmth that will help achieve that easily and it pairs very well with the pastel shades that many homeowners have chosen for their bedrooms.

Wimborne White

Farrow and Ball is an English company, and this paint is named after the town in the south of England the company is based in. The town is known for being a bright, sunny tourist haven in the summer and the tiny amount of yellow in this shade of white reflects that. This shade is excellent for adding light and warmth to darker spaces and has a nice warmth that can soften a very angular, contemporary look perfectly.

Delicate White

Delicate White by Olympic is one of the best choices you can make if you need to touch up trim, windowsills or other similar details. It’s cool and creamy without being too stark and it will complement almost any color it is used alongside.

More White Paint Selection Tips

Whatever white shades catch your eye, testing them out at home before you buy them is a must. As we mentioned earlier, the undertones in any white shade tend to become more prominent once applied, so the shade you see on the paint chip might turn out very differently.

The good news is that most paint stores do offer those tiny sampler paints. Make sure you paint an area of two to three feet square, though, to get a proper feel for the way the color would look if it was the option you eventually choose.

Getting ready to buy a Waterloo Region home, or sell the one you own? Let Team Pinto use their huge local real estate experience and expertise to help you. Contact the award-winning Team Pinto here, or book a free Zoom consultation to discuss your unique Waterloo Region real estate needs here.


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