• Melanie Evans

Why Selling Your Waterloo Region Home in Winter Really Works!



When it comes to buying and selling Waterloo Region homes, there is no shortage of suggestions and viewpoints. These opinions are occasionally founded on impressions that seem reasonable but have no connection to actual experience and the real world. The popular wisdom that selling a home in the winter is a bad idea is one such opinion.


While it might not be as ideal as warmer months for reasons that have more to do with convenience and comfort, homes do sell in the winter and a case can be made that it is actually the best time to sell for some Waterloo Region homeowners.


Here, to help you understand why we say this, are some very good reasons why winter can be a great time to sell your Waterloo Region home.


Winter Buyers Are Serious and Motivated


The cold winter weather here in Ontario usually filters out those buyers that aren’t serious. You know those people, they might be interested, but they really aren’t sure. They don’t know what they want, so they’re just “looking”. These potential home buyers would be visiting open houses, but there aren’t many of those this time of year and anyway, it's a bit cold for a day trip.


Prospective Waterloo Region home buyers in the winter months are serious, motivated, and ready to buy. Often, it’s because they have to. Maybe their current living situation abruptly changed or they had to move because of job changes - whatever the case may be, they mean business, and their hunt for a new home is frequently quite urgent.


January is a Big Month for Job Relocations




The start of the new year is often the start of new jobs. Large corporations tend to make their personnel changes and relocations at the beginning of the year. January relocations bring motivated homebuyers, and these people are looking to get situated quickly.


The goal is usually to move once, not again in the spring. These people are looking to get their kids in school and their lives back on track, and this makes them great buyers. Additionally, many of these buyers receive relocation benefits or assistance from their employers. This can make the negotiations a little easier.


This can be especially true in the Waterloo Region. We are home to a growing number of businesses large and small. The Waterloo Region is home to more than 1,000 high-tech companies, which has helped cement its reputation as a global high tech cluster, as well as multinational mega companies including Toyota, Rimowa, Google, D2L, COM DEV International, OpenText, Christie Digital, BlackBerry, AGFA, SAP, Manulife, SunLife, Loblaw, Home Hardware, and ATS. A lot of people are moving here for work, and they all need a place to live!


Some Houses Show Better in the Winter


Some homes just have that warm cozy feel, maybe it’s the style of decorating, the holiday season, or perhaps the architecture but these houses inspire buyers more during the winter months. Big fireplaces invite buyers to imagine sitting in front of them on a cold winter night. This sort of inspiration doesn’t happen during the summer months.


While you're embracing the winter months, it is important that you keep the sidewalks and driveway clear of both snow and ice. Navigating through cold slippery snow and ice can bring a bit of cold reality to the homebuyer that you don’t want.


You’ll Get a Better Selling Price


Unless you've completely missed the boat on pricing your home correctly - which a good real estate agent should never allow you to do - selling your Waterloo Region home in the winter can get you a higher price.


The fact is that there is less inventory, and fewer choices for buyers during the winter months. If your home is priced competitively and shows well, winter buyers will be less likely to try and negotiate the price down. Since they have fewer options, they are less likely to risk losing out on a good home at a fair price.


During the more active and competitive summer months, buyers are more likely to have a couple of properties they are interested in, so they feel more compelled to negotiate the price and conditions.


Fewer Homes on the Market = Less Competition


There are fewer properties on the market in the winter. Most home sellers prime their homes and get ready to sell in the spring market, at this time of year, the market is more saturated. Fewer options mean you have less competition. In fact, the inventory of homes falls almost 20% in some places during the fall to winter transition. It bumps up your chances of selling (and again, you’re more likely to get that price you want for your house).


Your Neighbourhood Looks Better



Christmas lighting and decorations just make a neighbourhood look more friendly and welcoming. Peple often go to extreme lengths to outdo their neighbours for the holiday festivities and that results in some amazing holiday displays. This is great news for home sellers, even your neighbors are helping. You don’t see this type of advantage in the warmer spring, and summer months.


Tips for Waterloo Region Winter Home Selling





How can you make the most out of these winter benefits? Here are some of our top tips as local real estate agents who work in the Waterloo Region every day, no matter what season it is.


Make Sure There's a Spot for Shoes


You don’t want potential buyers walking through your house with snowy shoes or boots. Place area rugs or mats for them to place their boots or shoes on. It’s also a good idea to have disposable booties available, as well as a bench or chair, if there is room for one, so a visitor can sit and easily change shoes or boots.


Play Up That Warm, Fuzzy Feeling


The outside is cold and a tad dreary most of the winter. The best way to show off your home is by making it cozy, warm, and welcoming. Use technology like a smart thermostat to control your heating system, make sure your home’s temperature is set to an ideal spot so that your potential buyers warm up as soon as they step inside. Once the showing is complete you can remotely turn the temperature back down in order to save money.


You also need to make sure it’s not too hot. Too hot feels stifling and uncomfortable.

Remember the buyers are most likely already dressed for outside. Just keep the inside comfortable, 65 degrees is a good place to start. You can show off your home's energy efficiency in your marketing materials, not by cranking up the heat.


If you have one, it's a great idea to light your fireplace. Also, if you have neutral, stylish “throw blankets” or pillows, put them on display. It will make your home a welcoming sight when coming in from the cold outdoors and will help home buyers imagine how cozy they could be next winter living in this home.


Be Aware of Odors


Holiday cooking, pets, and yes people, all create odors. Buyers want to buy your house, not your smells. Clean and vacuum more often when selling your home in the winter months. Fragrances and candles are fine but remember, less is more. Don’t mask odors with overbearing products, they just make it seem like you’re hiding something, and this is the last thing you want.


Make Sure There's Lots of Light


Winter means darker days - literally. There are fewer daylight hours. So, what do you do? Time your viewings and showings appropriately to get the best possible light. Don’t have them scheduled any later than 4 in the afternoon. By 4:30, the sun is down and out. You can also swap out your existing lights with brighter bulbs. Another tip? Wash your windows before viewings. It can amp up the natural lighting in your home making it more appealing for potential buyers.


Make Sure Your Home Has Plenty of Winter Curb Appeal


Curb appeal is still important during these colder months. Your front door should get buyers excited about what's behind it. A fresh coat of paint or stain goes a long way in creating a strong first impression. You can also spruce up the front porch area. Add new address numbers, maybe some new outdoor lighting fixtures, or a new doormat. Small changes like this can make a big difference.


Snow removal is important. Don’t forget to shovel and lay down salt, if someone coming to view your house slips on the way in, trust us - that’s likely all they will remember from your home. Make sure the driveway stays clear of snow and ice. Once the fresh snow is driven or walked on, it gets difficult to keep it clear, so stay ahead of the snow. Make sure to leave a spot by the door for them to take off their winter boots - rubber mats are great for this!


Don’t forget the garage: Home sellers often use the garage for the storage of their belongings after they declutter their homes. The colder winter months just make moving stuff into the garage easier than moving it to off-site storage. Don’t forget a potential homebuyer will look in the garage. If it’s bursting at the seams, it could keep you from getting the best price possible.


The front yard? Yes, it sounds counterintuitive but it does matter. While most areas won’t have green grass this time of year, they won’t always be covered with snow either. This usually leaves you with a nasty, yellowish-brown front yard. Do the best you can with it in terms of trimming, edging, and raking out leaves and other debris. Buyers don’t expect lush green lawns, but they do expect, neat, and well maintained outdoor spaces.



So, go ahead - sell your home in the winter! You have nothing to lose. And it could really improve your chances of selling your home. Need a great local agent to help you? Contact us, we'll be happy to help.

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