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  • Writer's pictureTeam Pinto

5 Ways To Create Visual Square Footage

Updated: May 11, 2021

Planning on selling your Waterloo Region home house and looking to maximize its square footage with some home staging tricks? Try creating more visual square footage.

What is Visual Square Footage Anyway?

A home’s square footage can be one of the biggest factors in a buyer’s decision to purchase. That is why, as a homeseller, visual square footage should be one of your top priorities.

Visual square footage is not measured square footage of your home, but what a person perceives to be the size of the home or room; essentially how roomy it feels when they walk inside. Staging your home to create more visual square footage is a way to appeal to a broader range of buyers.

Here are some expert tips for creating visual square footage that your experienced home stager can help you with.

Light It Up

With insufficient lighting your whole space will feel smaller than it really is. To combat that, choose sheer window treatments, they’ll let in natural light. Also make sure you have table lamps, floor lamps or ceiling light fixtures, these will totally transform the appearance of your space.

Sufficient lighting is key to making a room feel bigger and brighter and creating an environment where buyers feel comfortable enough to linger in the home. It can change the perception about the square footage your prospective buyer may have had before walking into your home.

With many home showings being conducted virtually these days adequate lighting is even more important. Without it your home will likely look dark – and smaller than it really is – on camera, which is not the impression you want it to make at all.

Scale It Down

Now that your space is well lit, the next step is to make sure your furniture isn’t making your space feel overcrowded.

Bulky furniture will make your space feel tight and will take away from your home’s visual square footage. If your living room is small, a loveseat with two arm chairs will be the better option than one massive sofa. Otherwise, potential buyers will have a hard time seeing past any object that disrupts their visual flow.

Switch Out Table Tops

The right scale has made your space feel larger, but you can still take it a step further. Use glass-top dining tables, coffee tables and/or side tables to help give the effect of a larger space. Glass prevents anything from obstructing the prospective buyer’s view of the home, therefore creating visual flow. When you achieve a visual flow you create positive visual square footage.

Make Friends With Mirrors

Similar to the use of glass, mirrors are a great way to make your home feel bigger. Placing a mirror in an entryway of a smaller home is an immediate way to open up a small space. The same can be said about using them in a small bedroom or office space. Mirrors can make a room feel that it has doubled in size simply because your staged home is now reflecting maximum light and space.

Paint With Purpose

The wrong paint color can easily make your space feel small and cramped. But choosing the right paint color to stage your home with can easily create visual square footage. Use lighter hues, it’s an effective way to ensure that your space will feel larger.

When it comes to staging your home, there are many ways to achieve visual square footage. To strike the right feel for your potential buyer involves planning and expertise. Your real estate agent can help, as not only do they have lots of experience themselves in understanding which aesthetics get homes sold, but they also know some great home stagers if you need one too.



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